Steve Taylor

Digital Marketing Strategist

15+ years online marketing & strategy experience, a passionate communicator and lover of all things digital like social, search, analytics & more.

Based in Toronto, I have been a marketer, a digital media strategist, a social media speicalist, a start-up junkie, a connector, a speaker, a blogger and a podcaster. I have over 15 years in the internet marketing industry and during that time have worked with major corporations like Yahoo!, Disney Interactive, Adidas, YUM brands, and start-ups like FanXchange and Jugnoo. In my personal life I am married and in our free time we enjoy travelling the world, eating epic meals and chilling on the couch consuming pop culture.

+ 647 291 4046

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When it comes to work I have always encouraged performance-driven strategies that encompasses disciplines in all areas of marketing: direct, database management, sponsorship, loyalty / CRM, social, search, other digital and evolving media. I am a big believer that the website is never "done" and there's always room for further optimization. My passion is in planning marketing strategies, implementing them and conquering or exceeding KPI's as well as improving his client's ROI.

Online Advertising:

Search Engine Marketing:

Social Media:

Web Analytics:

Email Marketing:

Content Marketing:

2012 - Present

Director, Digital Strategy & Marketing  

FanXchange.com

Accountable for planning, development and implementation of FanXchange’s marketing strategies, marketing communications, and public relations activities, both external and internal. I oversee development and implementation of support materials and services in the area of marketing, communications and public relations. I direct the efforts of the marketing, communications and public relations staff and coordinate at the strategic and tactical levels with the other functions of FanXchange.

2009 - 2012

National Director, Search Strategy & Marketing

iProspect / Carat

Accountable for leading a portfolio of client search accounts towards stated client and company objectives and was responsible for the growth, management, retention and satisfaction of these accounts. Responsible for managing all business development and account management activities across Canada. Leading a team of Account Managers and Customer Service Representatives, providing strategic direction to their business development efforts as well as developing performance metrics and a formal sales process.

2007 - 2008

Account Executive

Yahoo!

Accountable for negotiating and selling online advertising to media agencies and enterprise businesses. Worked with mid to senior-level media buyers, planners and marketing professionals, This role depended on my strong relationship building at the onset and relied on performance to maintain the relationship. I was responsible for developing online solutions that drive awareness and promote value in the customer’s products, services and brands. Accountable for developing account opportunities, defining the Yahoo! products to meet the account’s needs, and sell/close product packages to meet their business goals.

2006 - 2007

Account Manager, Search Marketing & Strategy

24/7 Real Media

Accountable for planning, optimizing, implementing and analyzing natural and paid search engine marketing activities across all 24/7 Real Media's Clients. Responsible for the management of clients pay-per-click (PPC). Responsible for facilitating SEM execution, reporting and working on a variety of high-profile accounts

2000 - 2005

Digital Strategy & Marketing Manager

N49 Interactive

Responsible for the successful management of digital strategy for N49 Interactive and its clients. The role required innovative and progressive thinking matched with strategies on how to connect digital and search marketing (SEO & SEM) components to client business as well as the agency's business. Tasks included executing initiatives that included search, email marketing and online advertising campaigns, as well as collaborating with the interactive team on website development to oversee SEO optimization.

1997 - 2000

Web Developer

• Developed custom-built solutions catering to the unique requirements of small businesses.
• Offered full-service: web design, marketing, and graphic design services.
• Managed multiple projects simultaneously.
• Documented technical issues and managed accounts.

2011 - 2013

Facebook Advertising and Strategy Training

Facebook

2012-2013

Wildfire Social Media Training

Wildfire

2010- 2013

Twitter Strategy and Advertising Training

Twitter

2007-2013

Microsoft adCenter Training

Microsoft

2009-2013

Yahoo Analytics Training

Yahoo!

2007-2013

Yahoo Search Marketing Training

Yahoo!

2005-2013

Google Analytics Training

Google

2002-2013

Google AdWords Training

Google

2000

Post Graduate Diploma, Digital Media

Loyalist College

Not only did this program confirm that I really love watching cartoons and hate making them but I found my calling in online strategy & marketing. This program offered a unique opportunity to study a full spectrum of skills including digital storytelling, web development, 3D animation and modelling, podcasting, DVD authoring, Adobe Photoshop and Illustrator. The program was designed to meet the needs of the rapidly expanding field of content creation.

1999

Diploma, Advertising & Marketing

Loyalist College

The Addvertising & Marketing program was divided into three core areas: creative strategy, creative execution, and creative thinking – developing our abilities to express ideas differently and think outside the box. I gained an understanding of advertising and marketing objectives; consumer needs and wants; media strategies including social media; and concept execution, including copywriting, graphics, layout and design. The workshops and activities we focused on included promoting social, cultural and personal understanding. Our individual and team assignments challenged us to put our knowledge into practice.